At WPP, we spent a couple of hours with David Roth, CEO for Europe, Middle East, Africa, and Asia of WWP's retail practice The Store. Mr. Roth's presentation focused on brands. We discussed what a brand is and looked at a model explaining brand loyalty, seeing how the model relates to the Top 100 and Top 10 brands. We touched on brand growth (value brands are growing, as are a number of brands from China) and looked at brand mapping. The students showed their creativity while participating in a couple of interactive exercises related to brand personality.
Following the WPP visit, we grabbed a quick lunch in Berkeley Square, thankful that the rain was still holding off. I was a little disappointed that very few of our students are familiar with the famous song which mentions Berkeley Square. Following lunch we walked through a busy retail district to the British Museum. There we saw the Rosetta Stone, and the students were free to explore on their own for the rest of the afternoon and evening. After spending some time in the museum, a number of students went shopping and had dinner before returning to Oxford relatively early.